We are huge fans of Swedish brand Polarn O. Pyret and this year they are turning 40!
For forty years, Polarn O. Pyret has created clothes that allow children to be children. Since their first striped t-shirt in 1976 they have always had a child’s perspective in mind, the brand have challenged gender roles and stacked environmental labels on top of each other.
Polarn O. Pyret’s clothes are smart, functional, bright, playful and durable. The brand sees harsh weather as a challenge to make stronger and better clothes that stand up to wilder games and more adventures.
Over 30% of the range is organic and the brand prides itself on providing unisex colours and patterns that can be handed down easily.
From the softest organic cotton baby bodysuit to highly functional ski jackets every detail is considered with family life in mind. Coats that children feel comfortable in, adjustable waists in trousers, cuffs that roll down for growing room, babywear that can handle hot wash after hot wash. These are just some of the details that make a difference.
“We are celebrating our anniversary by kicking off with fun spring garments in organic cotton to liven up the winter darkness. Our anniversary will be filled with a variety of surprises and playful stripy happenings such as birthday parties and more playful collections throughout the year” says Karina Lundell, Head of Design at Polarn O. Pyret.
Polarn O. Pyret have 160 stores worldwide, including 17 stores and e-commerce across the UK and Ireland. Also available at John Lewis and House of Fraser online.
You can view their Spring/Summer collection online at www.polarnopyret.co.uk